Digital Conference for Womxn Entrepreneurs

March 3, 2022, 10 AM TO 3 PM ET

DECISION POINTS FOR GROWTH.

 StrikeUP will be available for playback for all registrants until December 31, 2022.

Make 2021 YOUR Year

Let’s StrikeUP together to advance women’s economic empowerment and grow the number of women-owned Canadian businesses.

Let’s StrikeUP together to build capacity within the entrepreneurship ecosystem and close gaps in service of women entrepreneurs.

Register now to re-watch the StrikeUP 2021 virtual conference to invest in yourself and to grow your business in 2021, gaining access to growth partners, mentorship and finance.

“Circle March 4th, 2021 in your calendar as the day that ignited your business success and the day that women entrepreneurs across Canada took their rightful place as leaders of our economic recovery, creating a more equitable and sustainable future for us all.“
Wendy Curtis Picture
Wendy Curtis
Executive Director, Northumberland CFDC and StrikeUP Founder​
Mentor Meetups
Growth Partners
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Visionary & Expert Speakers
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Women
Entrepreneurs

THE HON. MARY NG

MINISTER OF SMALL BUSINESS, EXPORT PROMOTION AND INTERNATIONAL TRADE

MANJIT MINHAS

FOUNDER OF THE 10TH LARGEST BREWERY IN THE WORLD & CO-STAR OF CBC’S DRAGONS’ DEN

AMBER MAC

DIGITAL INNOVATION SPEAKER & CO-HOST OF MARKETING DISRUPTED & THE AI EFFECT

LINDA P. COUSINEAU

FOUNDER & CEO, EMPOWER-GROWTH INC.

MELISSA DAVIS

FOUNDER & CEO, UGLY DUKLING

SARAH STOCKDALE

FOUNDER, GROWCLASS

DR. SHELLEY MORGAN

FOUNDER & CEO, RX BILLING GENIE

DR. SHIMI KANG

AWARD-WINNING, HARVARD-TRAINED PHYSICIAN, BESTSELLING AUTHOR

Meet Our Growth Partners

StrikeUP – Uniting our Women Entrepreneurship Strategy (WES) Partners

Let’s StrikeUP together to advance women to lead our economic recovery.

Let’s StrikeUP to strengthen the capacity within the entrepreneurship ecosystem and grow the number of women-owned businesses.

09:00 AM ET
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WENDY CURTIS

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CLAUDETTE COMMANDA

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THE HON. MARY NG

Opening Remarks

Ministerial welcome & conference overview.

Join Co-Emcees, Wendy Curtis and Devon Girard, as they kick-off StrikeUP 2021, joined by opening speakers, Algonquin Elder and Knowledge Keeper, Claudette Commanda, and Minister of Small Business, Export Promotion and International Trade, Mary Ng.

As part of the opening ceremonies, you will:

  • Learn about the goals and partners involved in StrikeUP 2021.
  • Acknowledge Canada's Indigenous land and the promise women entrepreneurs hold for economic recovery.
  • Learn how StrikeUP fits within Canada's Women Entrepreneurship Strategy.
  • And gain an overview of the day, how to navigate the digital conference environment, and how to optimize StrikeUP 2021 to grow your business.

9:25 AM ET   OPENING KEYNOTE
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MANJIT MINHAS

Performing Under Pressure: Taking the Right Risks

How will you perform when you’re put to the test?

Throughout her career, Manjit Minhas has put everything—money, reputation, relationships—on the line: intentionally. And things didn’t always work out the way she had planned. In this illuminating talk from one of the world’s leading entrepreneurs, she talks about the lessons taken away from these experiences, and how she was about to define her own success every time. Being an innovator and trailblazer in any industry takes courage and drive—but also finely-honed, measured risk taking ability. Minhas understands this better than anyone: she’s thought outside the box for twenty years, taking on behemoth beer companies—and coming out on top.

 

Audiences will learn:

  • How to recover from "failure" and find the resilience to begin again
  • How to think creatively when faced with business challenges
  • Calculating which risks will pay off, and which won't

10:30 AM ET   WORKSHOP 1
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SARAH STOCKDALE

How To Grow

Building an effective growth marketing strategy.

“Founders ask me all the time when they should hire their first growth marketer, and I look at them and say, it’s you.” - Sarah Stockdale

If you lead a marketing organization, or you're a founder or exec planning out your growth strategy, you're probably feeling uneasy about how to find, prioritize, and plan for growth. In this workshop, we'll dive into how to find the most impactful marketing opportunities for your team, and dig into how to build your strategy and set your team up for success.

 

Audiences will learn:

  • How to build an effective growth strategy for your business
  • 5 ways to identify growth opportunities in your business
  • How to set your growth key performance indicators for 2021

10:30 AM ET   WORKSHOP 2
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JULIE ELLIS

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ILANA BEN-ARI

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RACHEL BARTHOLOMEW

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BRENDA AHENKORAH

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DR. SHELLEY MORGAN

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MELISSA DAVIS

Real-Time Strategies for Business Success: A Conversation with Women Leaders

Women are at the forefront to lead Canada’s economic recovery and are displaying amazing examples of how creative thinking, quick pivoting and steadfast determination is allowing them to succeed. From scale-up to start-up to adaptability, today’s women business owners are overcoming hurdles and making their mark in our economy. Join us as we host a conversation discussing the unique challenges women entrepreneurs face and how their out of the box approaches have paved the way for their success.

 

Audiences will learn: 

  • Unforgettable lessons on driving organic sales;
  • How knowing when to pivot is critical for business survival in today’s economic climate; and,
  • Practical tips on raising funds and funding your business for success.

Mentor Meetup 1
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MYRA TAWFIK

Ownership of IP: Founders’ Most Valuable Asset

Creating your intellectual property strategy.

Presented by Rise, Small Business Centre & Windsor Essex Economic Development Corporation

Women-owned businesses are less likely to protect their Intellectual Property. Why is that? Hear from Myra Tawfik, award-winning IP researcher, professor and lawyer, as she discusses the importance of protecting your company’s greatest asset and dives into the world of trademarks, copyright, trade secrets and patents. During the first 20 minutes of this session, Professor Tawfik will provide insights and strategies to protecting your Intellectual Property. She will also invite a women-owned business to share her experiences in doing so, which will be followed by a fireside chat and Q&A from the audience.

Audiences will:

  • Learn what different kinds of IP exist within your business
  • Understand how to protect your IP
  • Ask questions to an award-winning IP lawyer, researcher and professor

Mentor Meetup 2
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SANDRA HERRIOT

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KATHERINE LAYCOCK

Building & Maintaining an Engaged Workforce

Creating a culture of highly interested and engaged people.

Presented by Innovation Guelph

 

Employee retention starts with the recruiting process, beginning with the application, screening the applicants, right down to selecting interviewees and pre-boarding. The benefits of employee retention include increased performance and productivity, better employee morale, improved work quality, a higher level of employee satisfaction, an improved employee journey and an increase in ROI. What steps are you taking to hire the right talent? Is your organizational culture focused on your values? Learn how to actively engage new insights to ensure that your best assets “your people” stay and thrive. Key takeaways: simple tactics that will allow you to create a culture of highly invested, engaged and interested employees.

 

Audiences will learn: 

  • An employee-first culture
  • Opportunities to grow and develop
  • A sense of purpose in their work

Mentor Meetup 3
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RUTH VAN VIERZEN

Strategic Sales Planning

Creating manageable, sustainable and long-term growth.

Presented by Northumberland Business Development Assistance Corporation

 

Join Ruth van Vierzen, the Founder of REVsquared Business Growth Agency who specializes in outsourced, fractional sales management for SME sales teams. With 20+ years in experience, Ruth drives results with proven techniques and tools that empower your staff and maximize your sales team performance.

 

Connect with Ruth and learn some practical tips and hands-on exercises for generating leads, managing sales and leveraging online sales tools across:

  • Strategic Sales Management
  • Growing your Revenue
  • Sales Coaching and Training

Mentor Meetup 4
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MARIAM WALIJI

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CAITLIN VILLENEUVE

Ditch the Pitch - Networking for Mental Wellbeing

When you’re your business… but a human too!

Presented by Women of Ontario Social Enterprise Network (WOSEN)

 

Traditional approaches to entrepreneurship tell us to embody our business - after all, you are your brand (or so we’ve been told)! But, what does it mean when lines start to blur, and the distinction between who you are and what you do begins to fade. Being an entrepreneur can be a lonely, mentally and emotionally taxing experience, especially when the “hustle” becomes more important than the “human”. The purpose of this session is to meaningfully connect beyond business. Let’s decolonize our “brands” and consider our whole selves as humans with full lives AND women with businesses.

 

Audiences will learn:

  • Ditch the Pitch - find new ways to talk about your organization that better align with who you are
  • Mental Rental - share your humanness, not just your business, for meaningful connections that enhance mental wellbeing
  • We’re not Walking Widgets - Shift your mindset and decommodify yourself as a business owner