Look back on the agenda from StrikeUP 2021

09:00 AM ET
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WENDY CURTIS

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CLAUDETTE COMMANDA

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THE HON. MARY NG

Opening Remarks

Ministerial welcome & conference overview.

Join Co-Emcees, Wendy Curtis and Devon Girard, as they kick-off StrikeUP 2021, joined by opening speakers, Algonquin Elder and Knowledge Keeper, Claudette Commanda, and Minister of Small Business, Export Promotion and International Trade, Mary Ng.

As part of the opening ceremonies, you will:

  • Learn about the goals and partners involved in StrikeUP 2021.
  • Acknowledge Canada's Indigenous land and the promise women entrepreneurs hold for economic recovery.
  • Learn how StrikeUP fits within Canada's Women Entrepreneurship Strategy.
  • And gain an overview of the day, how to navigate the digital conference environment, and how to optimize StrikeUP 2021 to grow your business.

9:25 AM ET   OPENING KEYNOTE
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MANJIT MINHAS

Performing Under Pressure: Taking the Right Risks

How will you perform when you’re put to the test?

Throughout her career, Manjit Minhas has put everything—money, reputation, relationships—on the line: intentionally. And things didn’t always work out the way she had planned. In this illuminating talk from one of the world’s leading entrepreneurs, she talks about the lessons taken away from these experiences, and how she was about to define her own success every time. Being an innovator and trailblazer in any industry takes courage and drive—but also finely-honed, measured risk taking ability. Minhas understands this better than anyone: she’s thought outside the box for twenty years, taking on behemoth beer companies—and coming out on top.

 

Audiences will learn:

  • How to recover from "failure" and find the resilience to begin again
  • How to think creatively when faced with business challenges
  • Calculating which risks will pay off, and which won't

10:30 AM ET   WORKSHOP 1
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SARAH STOCKDALE

How To Grow

Building an effective growth marketing strategy.

“Founders ask me all the time when they should hire their first growth marketer, and I look at them and say, it’s you.” - Sarah Stockdale

If you lead a marketing organization, or you're a founder or exec planning out your growth strategy, you're probably feeling uneasy about how to find, prioritize, and plan for growth. In this workshop, we'll dive into how to find the most impactful marketing opportunities for your team, and dig into how to build your strategy and set your team up for success.

 

Audiences will learn:

  • How to build an effective growth strategy for your business
  • 5 ways to identify growth opportunities in your business
  • How to set your growth key performance indicators for 2021

10:30 AM ET   WORKSHOP 2
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JULIE ELLIS

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ILANA BEN-ARI

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RACHEL BARTHOLOMEW

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BRENDA AHENKORAH

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DR. SHELLEY MORGAN

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MELISSA DAVIS

Real-Time Strategies for Business Success: A Conversation with Women Leaders

Women are at the forefront to lead Canada’s economic recovery and are displaying amazing examples of how creative thinking, quick pivoting and steadfast determination is allowing them to succeed. From scale-up to start-up to adaptability, today’s women business owners are overcoming hurdles and making their mark in our economy. Join us as we host a conversation discussing the unique challenges women entrepreneurs face and how their out of the box approaches have paved the way for their success.

 

Audiences will learn: 

  • Unforgettable lessons on driving organic sales;
  • How knowing when to pivot is critical for business survival in today’s economic climate; and,
  • Practical tips on raising funds and funding your business for success.

10:30 AM ET   WORKSHOP 3
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DR. SHIMI KANG

Wellness, Connection, & Adaptability Solutions for Times of Challenge

What if we go beyond "surviving" these stressful times and instead, plan to come out stronger than ever? Join Harvard trained psychiatrist, #1 best-selling author, researcher & mom of 3, Dr. Shimi Kang for a fascinating journey through the latest human neuroscience, behavioral studies, and practical tools that will help you achieve better health, connection, and adaptability in the workplace and home in the weeks, months, and years to come.

 

Audiences will learn:

Part 1: Mental "Wealth":

  • Introduction to the fascinating world of the human mind including mental health, wellness, and peak performance.
  • Learn the science behind our "3 brains" and how to optimize your intelligence & intuition.
  • Practice specific tools to help cope and thrive in the workplace and home

Part 2: Connection

  • Learn the science of the most uplifting qualities of human connection
  • Discover a proven, simple, and empowering motivational model
  • Learn practical strategies to develop inspiring interpersonal connections.

Part 3: Adaptability

  • Understand the science of adaptability and neuroplasticity
  • Discover how the power of play is the key to "survival of the fittest" - adaptability & "diversity of the species" - your unique neural fingerprint.
  • Learn specific tools that bring more adaptability, innovation, and resilience to your workplace and home.

10:30 AM ET   WORKSHOP 4
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LINDA P. COUSINEAU

Become the Only Logical Choice (French Only)

What if you could stand out from the crowd enough to pique your prospects’ curiosity, and become the only logical choice? What’s the secret? It’s “thinking deeper” prior to thinking bigger. Allow me to show you the strategy that helped me shift my business so you can do the same, and achieve the success you were meant to enjoy. Opportunities and possibilities are awaiting!

 

Audiences will learn:

  • How to gain clarity as to your market reputation
  • Understanding your clients' problems from their perspective
  • Discovering the first step to becoming the Only Logical Choice

11:30 AM ET

Growth Lounge & Mentor Meetups

Build your support network.

Are you looking for expertise or to learn more about a topic of interest for your business? We are excited to share Mentor Meetups! These interactive sessions will open at 11:15am and run for one hour. They are designed to allow you to have conversations and learnings from our WES Ecosystem partners and their subject matter mentors. Feel free to visit various sessions throughout the hour - drop-in access, no registration required!

12:30 PM ET         PANEL
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ALESIA BLACKWOOD

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NATALIE DUSOME

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LESLEY SMITH

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MALLORY GRAHAM

Women at the Forefront: Women Entrepreneurship Fund + Economic Recovery

Showcasing successful women entrepreneurship fund recipients.

Women entrepreneurs face unique barriers when running their own business. In Canada, only 16% of our small and medium-sized businesses are owned by women. The Government of Canada is investing nearly $5-billion that seeks to double the number of women-owned businesses by 2025. Join our panel discussion to learn how women business owners have leveraged dollars from the Women Entrepreneurship Fund to overcome challenges and grow their business.

 

1:05 PM ET   FIRESIDE CHAT
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THE HON. MARY NG

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WENDY CURTIS

Fireside Chat With Hon. Mary Ng

Ministerial fireside conversation.

Join Northumberland CFDC Executive Director, Wendy Curtis, in a fireside conversation with Hon. Mary Ng, Minister of Small Business, Export Promotion and International Trade. Through this discussion, Minister Ng will look back on progress made to date with the Women Entrepreneurship Strategy and look ahead at what's next in support for women entrepreneurs across Canada.

1:25 PM ET   CLOSING KEYNOTE
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AMBER MAC

Relentless Adaptation

How great companies are innovating to win.

We obsess over innovation. But innovation is overrated. If you look at the smart companies that are prized for “innovation,” you see that they are actually masters of “adaptation”—of knowing when to adjust, when to speed up, and when to capitalize. It’s not about being first; it’s about being flexible. In this thrilling new talk, Amber Mac looks to leading organizations, many of which she covers for Fast Company, to explore the practice of relentless adaptation. Is your company taking advantage of disruptive new technologies, or simply being disrupted by them? A newly adaptive corporate culture, defined by digital technology and bold leadership, is fundamentally changing business—and Mac has had her ear to this fertile new ground for years. From voice technology and 5G, to the democratization of content creation and growing influence of culture, this big picture talk sheds light on how to win in our fast-forward economy.

 

Audiences will learn:

  • How to read and act on the signals of change
  • The importance of experimenting, not only with products, but with business models and strategies
  • How to build the organizational capabilities needed for agility, flexibility, and relentless adaptation