Joella Hogan

Joella Hogan

Founder & CEO
The Yukon Soaps Company

"It was when I came home to find local children had left baskets full of wild rose petals for my soaps that I knew I had made the right choice." Joella Hogan moved to Mayo to live on the territory of her ancestors, envisioning reconnecting with her community, elders, land and language.

Through The Yukon Soap Company, Joella creates hand-crafted soaps with local plants, employing local youth, using Na-cho Nyak Dun beadwork, plant knowledge and Northern Tutchone language. Joella stays busy with the Stewart Valley Farmer's market, yoga, advocacy work, and kick sledding and is a professional heritage worker, advocate for her First Nation and a community builder.

2:00 pm - 2:45 pm

Learning Lab: Building an Indigenous-Led Business

Presented by NACCA

Indigenous entrepreneurs across Turtle Island are building businesses driven by Indigenous values that celebrate diverse cultures, protect Mother Earth, reclaim industries and land, and forge new paths for a better future for generations to come. Join this Learning Lab to hear from Indigenous business leaders about their motivations, approaches, decision-making processes and reflections on business and the Indigenous entrepreneurship community. The entrepreneurs approach this conversation with humour, heart, high hopes and decisive responsibility.